Digital assets are no different to your physical assets. Do you leave your keys in the car with the windows down? Of course not. We need to be similarly mindful when it comes to our logins and passwords which are the key to all our digital assets. We create a variety of accounts ranging from social media, software tools or to access the cloud. How sure are you that only trusted sources have access to them?

Work colleagues come and go. Family members or friends helping out on some of your sites no longer need access. Good knowledge can be taken from you, often mistakenly, and this can include vital logins and passwords that need to be protected.  

Digital assets add value to your business. Your website, social media profiles and have you even considered your vital email lists, Google data etc.?

Let’s take you through how best to ensure your digital assets are protected. You need to have complete ownership of your website, social media accounts, Google platforms and more.

Many clients come to us without knowing their passwords or logins. They have an assortment of papers containing different accounts. On occasion, they are unaware of a certain login or indeed have forgotten a password. You need a central location and it needs to be secure. 

Digital Marketers require all your details to ensure they can do their work in optimising your customer journey. A digital marketer cannot do their job for you without the appropriate access. 


Protecting your digital assets

It’s suggested to have one marketing login for all tools and services. You may feel this isn’t secure but you don’t need to share passwords with all. One marketing login avoids numerous staff logins while still allowing access.


Vital password security is important to avoid being hacked. Businessname123 will not work as a password. You need to be unique. is one of many secure ways to save all your logins and passwords. You will need to be very careful using a login and password for your Lastpass account but once in, you know all your digital assets are protected.


Two Factor Authentications have become increasingly popular with businesses. After the login process, you will be asked to either enter a code from an app on your device, or enter a code sent to your phone. This process sounds difficult, but it’s not. Google provide ample information in their support department should you wish to seek further information. 


A simple housekeeping will keep your affairs in order. Put together a list of the following:

  • List all your online accounts related to your business affairs;
  • List who has access to these online accounts
  • Add all the logins and passwords to your website and all online accounts and software programs


Pop these details into a spreadsheet and safeguard it with your life. Probably best to password protect the document. By having this information available when appointing a Digital Marketer, you will not only save valuable time, we all know time is money. It can take forever gaining access to accounts without password details and best to avoid the complication.

We would love to meet you. If you would like to discuss taking your next steps, contact us here.